AW18 Collection
The collection for AW18 continues the casual and sporty sweat styles and basic jerseys known from the first AMOV collections. These styles are a mix of items with cool statement prints and others with a more relaxed look. You can also find more fashion items with a bit of edge such as checkered shirts, heavy knits, garment dyed shirts and bomber jackets, and for women, there are yarn dyed shirts and pants as well as clean minimalistic blouses and dresses.Neutral colors like black, white and cool grey melanges act as bases of our collection.
This season, we added, even more, colours and muted shades such as dusty olive, golden amber, faded mauve and deep indigo in order to give the whole collection a calm and wearable look with an edge. Organic cotton is still the essential fabric to AMOV, but also recycled polyester, mulesing free wool and Tencel are important materials to ensure the responsibility and sustainability that we stand for. This #AW18 also gives the collection a diverse look with various prints, fabrics, structures, and textures.
The collection also has a small range of accessories and all styles in the collection have been carefully designed to be worn and cherished for years instead of just one season.
AMOV quest for balance
Try not to be a man of success, but rather A Man Of Value.” These wise words by Albert Einstein are the premise of AMOV, a thrilling new Danish apparel brand founded in 2015 that is set to make a huge impact in the fashion industry.
AMOV is a quest for balance – the company’s founder believes that a clothes brand can be both profitable and ethical. Made for both men and women, AMOV is a concise collection of timeless separates for both men and women. With a strong emphasis on minimalism, comfort and effortless style, the predominant colours are an array of neutral tones – such as black, white and grey. Cuts are relaxed yet flattering, textures cosy yet luxe – most of AMOV’s pieces are made of organic cotton, intended to have a long lifespan.
The fact that AMOV’s seasonal collections are small only add to its charm. But just as important as its designs is its aim to make a change for the better in the fashion industry. Great quality, natural fabrics, and durability are the key components of this brand – together with responsible production, sustainability, and transparency.
Moreover, every single piece of apparel is given a unique code. The idea is that these codes will give the garment, even more, individuality and value – they can be registered on the brand’s website and eventually be sold on its online platform. AMOV not only wish to create a network and movement of people who are willing to exchange used apparel – they aim to make their items more valuable by more sharing stories and experiences.
As a young company with strong core values, AMOV is the perfect balance of beautiful style, affordable luxury, and sustainability.