Spring Summer 2018 – SO18 Collection
Danish label Casual Friday have just launched their Spring Opening 2018 collection – a fresh and uplifting collection full of optimism and elegance, Casual Friday is yet again giving us another lesson in style. The brand has used three concepts for inspiration, ‘Blue Spirit’, ‘Smart Urban’ and ‘Scandinavia’.
‘Blue Spirit’ is more than a colour – it is a mood, a style. For Spring Opening ’18, Casual Friday has embraced the many facets of blue. Relaxed shirts, casual shirts, blazers, denim… the sky is the limit with a beautiful variety of separates in various shades of blue. Fresh, calming, elegant and charming, the key is to mix and match all these hues for an effortlessly on point spring look. But if a tonal outfit isn’t your thing, you can play it cool by matching light blue with crisp white, or make a statement by teaming darker blues with bold prints.
‘Smart Urban’ is not only part of Casual Friday’s style ethos, but also a key trend for SS’18 that the brand excel at. This is all about versatile pieces that will swiftly take the modern man from the office to the street and viceversa. With strong notes of red mixed and matched with softer hues, it’s about combining more formal attire with casual touches, creating a contemporary, effortless look. It is, ultimately, an ode to the stylish man who’s always on the go, and knows exactly what he wants – and needs – from this wardrobe.
As for ‘Scandinavia’, well, this is the essence of Casual Friday, which has been revisited and ever so slightly reinvented for its Spring Opening ’18 collection. Clean cuts, casual smart shirts, earthy colours, calming shades of blue and minimalism with attention to detail – Casual Friday is synonymous with effortlessly cool Scandi style and is the undisputed leader in this perennial trend.
Unique yet commercial, exquisitely tailored yet relaxed… Casual Friday SO’18 is sure to impress our customers here at Double H Agency
Casual Friday is for a sophisticated, young man who has the desire to speak through his wardrobe – and that message is, “I’m ready to conquer the world!” It’s less about which brand he buys but more about how he puts the pieces together to demonstrate individuality and attention to fine details.
Casual Friday is a brand inspired by the casual and relaxed feeling that you have on Fridays. The clothing caters to a mix/match approach and laying and accessorising to always add an element of surprise and appeal. It’s a collection that replaces the shackles of a suit and tie – and allows you more room for individual expression. It’s about working in the boardroom and commanding respect, but also taking you directly to the bar afterwards for a good time. Casual Friday brand melds together your complete lifestyle – creating synergy from day to night.
Our clothing says a lot about who we are. And when you’re wearing Casual Friday, everyone will know you are professional, stylish, ambitious, but still young at heart!