Casual Friday MenswearDanish label Casual Friday have just launched their Spring Opening 2018 collection – a fresh and uplifting collection full of optimism and elegance, Casual Friday is yet again giving us another lesson in style. The brand has used three concepts for inspiration, ‘Blue Spirit’, ‘Smart Urban’ and ‘Scandinavia’.

‘Blue Spirit’ is more than a colour it is a mood, a style.

For Spring Opening ’18, the brand has embraced the many facets of blue. Relaxed shirts, casual shirts, blazers, denim… the sky is the limit with a beautiful variety of separates in various shades of blue. Fresh, calming, elegant and charming, the key is to mix and match all these hues for an effortlessly on point spring look. But if a tonal outfit isn’t your thing, you can play it cool by matching light blue with crisp white, or make a statement by teaming darker blues with bold prints.

‘Smart Urban’

Blue spirit inspiration Casual Friday

It is not only part of brand’s style ethos, but also a key trend for SS’18 that the brand excel at. This is all about versatile pieces that will swiftly take the modern man from the office to the street and viceversa. With strong notes of red mixed and matched with softer hues, it’s about combining more formal attire with casual touches, creating a contemporary, effortless look. It is, ultimately, an ode to the stylish man who’s always on the go, and knows exactly what he wants – and needs – from this wardrobe.


This is the essence of the menswear brand, which has been revisited and ever so slightly reinvented for its Spring Opening ’18 collection. Clean cuts, casual smart shirts, earthy colours, calming shades of blue and minimalism with attention to detail – Casual Friday is synonymous with effortlessly cool Scandi style and is the undisputed leader in this perennial trend.

Unique yet commercial, exquisitely tailored yet relaxed… Casual Friday SO’18 is sure to impress our customers here at Double H Agency. What are you waiting for – give us a call and book your appointment with Peter at or for Dublin showroom contact Gerard at