Pure-london-ss17There are only a few weeks left until one of the biggest fashion events in London takes place, Pure London,  and here at Double H Agency we are almost ready for this show! Featuring over 700 womenswear, menswear, footwear and accessories brands, Pure is one of the UK’s most important tradeshows and a fantastic opportunity for retailers to discover which labels will mark a difference in the coming seasons.

As the multi-brand fashion agency that we are, Double H Agency will be showcasing a total of five brands on the stand MW40 at Pure London’s Spring/Summer ’17 show – all under one stand to make it an even more fulfilling experience for customers. Some of these brands will be making their debut at Pure, which will allow both old and new customers to discover exciting potential labels.

Danish premium label Bertoni Of Denmark striking SS’17 collection – aptly titled Evolution Of Cool – is a mash up of modern dandy-inspired pieces and timeless cuts, which will tie in perfectly with Pure’s mantra for SS’17, A Life Less Ordinary.

Spanish brand FRC World ( Forecast ), set for a huge relaunch in the UK market and showing at Pure for the first time, will stand out thanks to the innate elegance and sense of style felt within its s exquisitely executed SS’17 collection.

Danish brand Casual Friday will provide strong touches of individuality, on-trend quirkiness and authentic summer vibes. As for German brand Colours & Sons, its SS’17 collection is a burst of fabulously trendy casual-smart separates inspired by surfers and exotic beaches, in an array of pastel shades and their brighter equivalents.

Garcia PureNext to MW40 stand we will be showcasing the dutch brand Garcia Jeans. This #denim brand put the difference in the fashion industry with his Italian denim design. The new SS17 collection is inspired in different personalities. Each collection will have a man and a woman who inspired the 6 collections for this summer. Don’t miss MW31 stand if you are looking for new bits for your shop floor.

One of the latest and most exciting additions to Double H Agency will also be making its mark at Pure’s SS’17 show – Italian womenswear brand SH Denim is a youthful, fashion-forward, street-style infused brand with a love of denim and playful prints. Discover it in stand C12.

Pure will give you the chance to discover some of Double H Agency’s sensational SS’17 collections from the 24 to the 26 of July – our stand is MW 40 & MW31, don’t forget to come and say hi!