Eden Park was presenting SS17 at PittiUomo 90.

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Eden Park SS17 collection in Double H Agency. Menswear french brand

Eden Park SS17 collection in Double H Agency.

The Parisian company with the pink bow tie has produced a Spring-Summer 2017 collection designed around travel. This season the Club line is heading off for the «Rainbow Nation», South Africa, from Camp’s Bay beach to Cape Town. A journey in this great country is rich in promises: large spaces, landscapes which take your breath away, national parks and natural reserves where you can look for the Big Five Game Animals, superb beaches ideal for endless strolls…

This Spring-Summer 2017 collection offers an apparent simplicity and perfect cutting: it is a collection aimed at a stylish man with a traditional look, who is sensitive to quality of material and to details. This love of details has always been one of the brand’s key features, with its mix of Imagination combined with meticulousness, right down into the smallest finishing, and for nearly 30 years has made it an unchallenged brand in the world of French-style preppy premium.

For the city line the brand is offering a fluid, refined range, a new definition of male elegance in the Eden Park tradition. Quality materials, unstructured cuts, simple lines of the jackets, over-jackets, padded waistcoat, shirts, worn over loose trousers, for a stylish-relaxed look. Linen, nylon and cotton are the best materials for this season: their modernity is used for faultless parkas and raincoats, with refined, very contemporary lines.

DOUBLE-H-AGENCY-Eden-Park-SS17-2The colours are natural in the beige, brown, grey, khaki green and blue monochromes.Denim becomes a very strong theme, both in the city and on the beach, and banks on visual appeal, with new shapes and new textures. The classic jean shirt for the city becomes printed so it can be worn on the beach.

For the beach, prints have appeared, with the floral, jacquard, military theme, emphasised in all the products: shirts, polo shirts, T-shirts, wind-cheaters and swimming trunks.A range of styles for the polo shirt, with a pullover «pique» stitch, is added to the men’s clothes cupboard. It is a timeless look, slightly offbeat, with a special importance given to the working of the details, making Eden Park the elegant sport-inspired Parisian brand.

The Company is now present in 34 countries, with nearly 536 sales outlets, and is continuing to grow.

Book your appointment for the new menswear spring-summer collection with Marc Querol at marc@doublehagency.com