New SS19 Collection
Eden Park successfully fuses its rugby-inspired style codes with the latest trends to create the unique Eden Park look. It’s the perfect reflection of French Flair: unexpected creative know-how and that certain je ne sais quoi that makes each piece the ideal blend of French tradition and the brand’s strong identity.
Vintage and Hawaiian look
Two key themes run through the Summer 2019 collection: a sportswear theme that brings into play the brand’s sporting roots, and an urban look inspired by a vintage, Hawaiian floral theme.
The first theme features polo shirts, sweatshirts and long-sleeved tops in tonal variations of blue, white and red, blue, white and pink and blue and sky-blue. There are also mini-capsule lines within this theme, including:
• The Collector: featuring three iconic rugby jerseys (Barbarian, African and Racing), created with vintage House logos to highlight the link between Eden Park and its unique history.
• A World Cup capsule collection: showcasing three pieces—a polo shirt, a shirt and a jersey—and featuring three different counties: France; Japan, the host nation of the 2019 Rugby World Cup; and New Zealand, home to the Eden Park stadium.
The second theme visits city wear and features shirts, polo shirts and long-sleeved pieces in an exclusive floral print and faded colours—for a naturally vintage feel.
New Made in France Capsule
A Made in France capsule line also appears in this theme and includes a navy sweater set off by tone-on-tone jacquard stitching and a cable knit cricket-style sweater in ivory, white and red. This successful disruption of rugby and Premium style codes demonstrates the skilled craftsmanship of the House.
Eden Park adeptly tailors its love for detail—which remains one of the brand’s core features—with a blend of playfulness, boldness and the offbeat—right down to the smallest feature.
Eden Park is a French clothing brand created 30 years ago by French internationals players. Is the proud formal wear supplier to 5 successful European teams: England, Wales, Ireland, Italy and of course France. All players from these squads benefit from the great rugby background of the brand.
Eden Park is a sophisticated label with the spirit of creativity lies behind the creation of Eden Park – the inspiration and values were drawn from a true story.
‘Preppy à la française’ – from top of the range Casual label, Eden Park, is the next chapter in the story.
The Firm is always offering very comfortable articles, with a kind subtlety in the details which shades into elegance. This love of details («sprezzatura», as the Italians call it) has always been one of the brand’s key characteristics. With its combination of nonchalance, boldness and discrepancy, right down into the smallest finishing, and for nearly 30 years has made it an unparalleled brand in the world of trendy chic. The appropriation of the sportswear touch, with jackets very prominent, can be seen right across the collection, with a multitude of details.
Eden Park has also a exclusive capsule collections bearing the official team logos.