New SS18 Collection
Fantasy or memories, truth or fiction: the Eden Park 2018 Spring/Summer collection is portrayed through the eyes of a Parisian.
Seated on a Trocadero terrace, gazing towards the Eiffel Tower, the Eden Park man imagines his perfect day… played out in a variety of French towns. During this journey, a myriad of references are interwoven together. We pass through Cap d’Antibes and the French Riviera on a gloriously sunny morning to bring back maritime elegance: the very essence of Riviera style.
A refined collection of classic, tailored and easy-to-wear looks in neutral colours, enlivened with stripes. With barely time to sit down to lunch, we set off again for an afternoon at Pyla-sur-Mer on the Atlantic coast, where the theme is more modern both in style and choice of materials and motifs. Jacquard, patchwork and sun-faded fabrics head up a summery look with the signature stamp of the Fashion House of the pink bow tie.
Jackets and shirts feature in quality materials and unstructured cuts, and are worn over loose trousers for an elegant yet relaxed look. The latest innovations in linen, nylon and cotton are best in class fabrics this season, creating perfect parkas and raincoats with pared down, contemporary contours. The colour palette is one of natural shades of beige, blue, grey, khaki green and red.
Fast-forward and we find ourselves back in the capital, this time with a more retro backdrop. A new vintage-inspired line emboldened with crests, featuring a range of polo shirts, jerseys, multi-coloured sweaters and t-shirts in vibrant colours and fabrics. Floral designs on the polo shirts bring a splash of freshness to the collection and offer an alternative style.
Timeless looks with a slight twist and a strong emphasis on the finer details are what make Eden Park the elegant Parisian label inspired by its rugby roots.
Today the Fashion House has a presence in 34 countries, with close to 536 points of sale and continues to flourish and develop to the rhythm of the seasons.
Eden Park is a French clothing brand created 30 years ago by French internationals players. Is the proud formal wear supplier to 5 successful European teams: England, Wales, Ireland, Italy and of course France. All players from these squads benefit from the great rugby background of the brand.
Eden Park is a sophisticated label with the spirit of creativity lies behind the creation of Eden Park – the inspiration and values were drawn from a true story.
‘Preppy à la française’ – from top of the range Casual label, Eden Park, is the next chapter in the story.
The Firm is always offering very comfortable articles, with a kind subtlety in the details which shades into elegance. This love of details («sprezzatura», as the Italians call it) has always been one of the brand’s key characteristics. With its combination of nonchalance, boldness and discrepancy, right down into the smallest finishing, and for nearly 30 years has made it an unparalleled brand in the world of trendy chic. The appropriation of the sportswear touch, with jackets very prominent, can be seen right across the collection, with a multitude of details.
Eden Park has also a exclusive capsule collections bearing the official team logos.