Garcia Jeans for Men
The incentive for our SS -2019 delivery comes from our priority to provide our end-consumer with a total summer proof collection. This is achieved by Redefining our total collection range, keeping the best styles as icons, highlighting them as the cornerstone of the collection & constructing new styles around them.
We have created a collection with a colour explosion and energetic prints, using features from our core research on menswear tailoring, sportswear styles, and vintage utility details. Based on the above, our design team created the collection where we highlight our best summer icons. Talking about the colour pallet, this summer collection we have been working within an explosion of colour like Apricot, Blue-Sea, Sunflower, Army-Green, Chili-Red, Lizard-Green, Baya-Blue & Salmon. All of these are the pop-colours which will be in our total SS-2019 collection drop.
Finally, Garcia, as every season does, has created a really nice collection of prints with inspiration from the 70’s & 90’s. So you will be able to find in the SS19 collection, Hacking vintage graphics: Logo-sign off as chest prints, statement text & geometric graphics. Botanical photography: Multi layered leaf camouflages, allover space prints & embroideries and finally packaging typography with a small chest, sleeve prints & embroideries.
The Garcia Jeans story reads like an exciting boys’ book that just keeps triggering your imagination. The adventure begins when Isabella Mablona Garcia and Maurizio Luigi give birth to their distinctive jeans in 1977 in the jeans valley of the Italian Urbania and combine their contemporary designs with pure craftsmanship. Early on in the story the Dutch company Eurobrooks discovers the Mediterranean look and feel of these jeans. Together they set out to become a progressive, casual denim brand.
Dutch commercial acumen combined with the Italian sense of style is the perfect match and leads to an unmistakable signature. And right to this very day denim is still the key component of the Garcia Jeans DNA, flowing through our veins and forming the basis of our fashionable lifestyle.
International and full of ambition, that is what we stand for.