Pure understatement at the highest level.
The S4 Jackets spring/summer collection proves once again that the perfect outfit for a man is characterized by one thing: it speaks for itself. Self-confidence, style, smartness and a certain touch of sportiness. Those are the qualities of the S4 Jackets philosophy that make men 100% men. There’s no question that an outfit that fulfills these qualities needs no words. It speaks for itself – exactly like the man who wears it.
But here are a few upfront facts about the spring/summer collection. The bomber jacket is the central product of the collection. Long coats – also with belts – are coming. And the field jacket is making a comeback. The parkas are getting longer and more voluminous. Practical designs from the active sport branch are translated into city models. There will be colour blocking. But also neutral, natural shades will bring sartorial impressions. Sporty purism is generated by brilliant colours. The lightness of the fabrics is essential. There will be functional cotton, practical types of products – each with a natural texture – and textures with 3D effects. Suits will be available in melange and in fine-line checks. Plain colours are pepped up with animated surfaces and textures. Shadow prints and two-tone effects are also a part of this season’s collection. Meanwhile, the function of shape and fabric never goes out of sight. Details will be there but put to use sparsely: proportions for pockets have been re-imagined. Sporty elements like cords, eyelets and ties are subtly set in the foreground. Tonal prints create interesting accents.
A glance at the collection is enough to see that even the newest shapes, colours, fabrics and details are in line with our very own S4 Jackets philosophy. He who wears the perfect outfit has said everything already.
Style for men.
Self-confident, stylish, sporty, smart – S4 Jackets is a lot of things but it is never average, especially when it comes to fashion and business. Once again the label offers the chance to get hold of five of its designs at a bargain price to increase profits before the official fall/winter 2018 buying season begins, with a minimum calculation of 3.0 compared to the regular order period.
The chosen styles reflect the trend themes of the season: short, voluminous quilted jackets meet fashionable parkas. Always authentic, always masculine.
Distinctive blue tones and elegant melanges set the tone: cool ice blue, sapphire, dark navy, silver, and anthracite. Warm, natural fall shades – solid and wool looks in brown as well as copper and bronze – join the color concept. Color Blocking as a tribute to the retro sport or as a modern interpretation of the timeless and straightforward Bauhaus style.
This season we are launching a special programme that includes better benefits for orders placed before Panorama Berlin SS19. The “Profit Programme” will include better mark up and as well the option to get earlier delivery and be the first to have new stock in your shop. This programme has been launched this season for the first time in the UK.
When is a man a man? We believe there are 4 things that make a man attractive, successful and conﬁdent. Self-assuredness, style, smartness and a certain type of sportiness. Not more. But also not less. S4 Jackets sees fashion through the eyes of men who are no longer trying to ﬁnd out who they are, but who are at peace with themselves. Both in life and fashion. Clear silhouettes, clear edges. Why succumb to the dictate of what a “man” should wear? Why not strike out on one’s own? Stylistically conﬁdent, nonchalant, discerning. Inspired by design, architecture and the lifestyle of international metropolises, we have already remained true to our chosen path for two decades. Yet, despite this, time and again we demonstrate our courage to question this and deﬁne a new direction. We believe: trends come and go. Quality remains. Which is why we invest just as much passion in the look as we do in the manufacturing. We pay attention to details and are willing to risk everything except compromises.